BOYY Poster Bag, Milano

This is a gesture to a city, its people and the people we’ve come to know since setting up a base here in 2019.

The poster bag is a byproduct of a long line of pollinating ideas which started from a still life image in the ‘Boyy, Via Bagutta 9’ Zine, published in 2021, of a simple blue plastic grocery bag containing vegetables, to the iconic FRUIT BAG unveiled in the INDEX 2 collection in 2023, to the now POSTER BAG ; with a sophisticated, refined A-line silhouette, snap closure and pure calfskin leather body with only an emboss and stamp, continuing an exploration and balance of where and when industrial and luxury meet.

POPPY RED color, was chosen as an exclusive color for this Milan fashion week, as a nod and harbinger of the poppies that will soon be adorning the parks of Milano.

Available in limited quantities during Milan Fashion Week, the poppy red POSTER BAG will be offered exclusively at the Milan flagship store at Via BAGUTTA 9 and on BOYY.com